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Local solution
To tackle extreme poverty and unemployment , KAF will train 5 women in beauty therapy and hairdressing and support them start a beauty shop as well as engaging in home-based beauty services. This earns them income contributing to their financial sustainability.
The young women and girls aged 18 to 35 years are either widowed, divorced, single mothers, married women or orphaned at a young age. They live in extreme poverty and often depend on limited seasonal casual work while others live purely under the mercies of their husbands, who are also financially unstable. This is mainly because they lack employable skills or resources to start their own income generating activities. Due to the large family sizes and the economic situations, the members are deprived of nutritious food, healthcare, education as well as access to menstrual hygiene products. During KAF’s focus group meetings, the participants suggested several income generating activities and after brainstorming, we settled on beauty therapy and hairdressing. This is because the participants will leverage on availability of electricity in the locality and the skills are in constant high demand.
During a 6-month training, the participants will learn competitive skills in hairdressing, nail technology, facial skincare, hair removal, eyelash and eyebrow treatments among others. In addition, the participants will be equipped with a 2 days training in entrepreneurship and customer service skills to learn the fundamentals of starting and managing a beauty shop, including financial management, marketing strategies, and business planning. Emphasis will also be placed on customer service excellence, focusing on effective communication skills, client relationship management, and techniques to ensure high levels of customer satisfaction. To make the project sustainable, participants will learn how to effectively start and run a self help group.
KAF, in collaboration with the local administrative leaders and key influential community members, will organize a community outreach event at the training center. The event aims to introduce the participants to the community and market their services. The participants will also showcase their skills by offering services at subsidized rates.
In the end, KAF will establish a beauty shop equip it with cosmetic products where the project participants will start earning an income. A hotline will also be registered and distributed to community members for home based services. 40% earnings will go to the women while 60% covers the operational costs of the beauty shop. The women will be encouraged to save 30% of their earnings to the Self Help group.
KAF has five years experience in implementing various community projects. The project officer who will be the key person in charge of implementing this project alongside the project manager has a degree in Community development and four years work experience.
Lives improved5 young women and girls acquire beauty therapy and hairdressing skills to start a beauty shop. This provides them a steady income contributing to their financial stability and reducing dependence on vices like prostitution.
Moreso, 20 family members benefit from the income through access to nutritious food, healthcare and education for the children, as well as access to menstrual hygiene products.
Community impactThe stigmatization of divorced, widowed, and single mothers will decrease. The participants will serve as role models to young girls and women in the community to pursue incoming generating activities.
The project participants will be the trainers to subsequent cohorts identified by KAF, whose aim is to replicate the idea in other villages in the Sachangwan division.
BudgetThe budget for the project is Ksh842,257 (or €5,390). The donation will be used to:
- Facilitate a stakeholder’s meeting
- Purchase beauty therapy and hairdressing tools and equipment
- Pay a consultant trainer
- Rent a training room
- Support administration, monitoring and evaluation
- 5% to iMPACT direct for facilitating direct donations to local solutions (which helps to cover costs of the website, promotion and proposal writing, costs of financial services and the support to NGOs).
Own contributions
The project will be further supported by KAF, which will contribute €531. This will cover the registration of the self-help group at the bank. Part of this amount will be used to pay a trainer who will train the participants on customer care and entrepreneurship.
Project Details
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Donate to Hairdressing to Improve Women’s Livelihood
Project Proposal
KAF
Project in Pictures
